Talent Assessment
Performance Edge

The Ebb and Flow of Technology in Hiring

“Reach Out and Touch Someone”. Are you old enough to remember the Ma Bell tagline that helped make phone service part of everyday life? Most of us aren’t, the line itself seems to hang on. In researching this piece, I found that the tagline itself is credited to the communications guru Marshall McLuhan.

As the internet became part of how we do things, job posting boards became a primary tool of corporate recruiting. Lots of breadth (maybe not so much depth sometimes) and a way to be visibility for your jobs. A recent article in the WSJ pointed out the decline use of job boards by recruiters. Apparently for all of their reach, they end up not being all that efficient. Having to screen so many unqualified applicants doesn’t improve how quickly good, solid candidates get hired. In addition, theirs an inviting element to more personal approaches as well as the opportunity to get to candidates early. Once someone has posted their resume online, you are already in strong competition for them with everyone else.

By getting to them earlier and more personally, you have the chance to engage them in a more thoughtful look at your business.
So perhaps that phone call still works after all.

Filed under: Careers

Leave a Reply